The Communications and Marketing Jury reviews and evaluates team deliverables and the public exhibit experience.
Cal Poly Pomona
UC Irvine, OCC
Very well-organized, multidisciplinary team who exemplifies the spirit of the Decathlon. Have a very clear mission that they articulated across design, construction, and sponsorship. Exhibits a refreshing sense of gratitude.
Students were engaged in completing construction of home but unfortunately did not have the opportunity for a complete communication presentation.
This project had great heart but too few team members to manage their marketing and communications requirements.
Impressive and mission driven team that embodies the spirit and collaboration that the decathlon is promoting. Very well organized, reflective, and responsive. Everything about them was very professional and engaging.
Created a priority of communicating to UCI and larger community and an understanding of sustainability with a focus on sharing implementable strategies towards that goal. Made it a priority to explore an alternative building material and were very clear in communicating their research and its value.
Very cohesive and impactful team that show the effectiveness of professor and student collaboration. Strong visual and oral communicators who articulate their project mission well. They present as a well-organized multidisciplinary team.
Ambitious project bridging across the Pacific, it was hard to appreciate the goals of the project until we had the opportunity to meet with the student team members. Students invested a lot of effort to respect the cultural values of the participating communities and it would have been really nice for them to showcase that.
Strengths of each individual came through but cohesion was lacking. Online presence and branding was strong and informative but did not feel as if it carried through with the communication and marketing materials on site.
This contest evaluates each team’s demonstrated capacity to explain and promote their skills, ideas, and sustainable designs through compelling communications and marketing methods and materials. The goal is to create public understanding and acceptance of the model home and its constituent strategies, themes, systems, and components. Each team must emphasize the intended California target market for their completed model home, including household composition, income level, and geographic location.
Each team will devise a background “story” about their model home. This story should be a coherent narrative that explains why the team developed a particular style and design. The story should connect to the target audience, telling how and why this home is well-suited to their needs. The story should also help visitors better understand the design of the model home and provide a set of well-connected talking points to inform their experiences when touring the model home. The story can highlight elements from the ten contests to illustrate why this home is a suitable match for the target audience and how it will enhance their daily life, while honoring the overarching theme of sustainability. Each team will present its story to the visiting public and the Communications and Marketing Jury.
A jury of qualified professionals will assign an overall score for each team’s communications and marketing strategies, materials, and efforts to educate, inform, and persuade homebuyers and the general public of the value of their model home. The jury will consider the team deliverables and the effectiveness and delivery of communications and marketing activities at the competition site. The jury will consider the following criteria: